The Importance of Copywriting and Language Variety

As a part of my job working as a copywriter, I am required to write product descriptions (only during the holiday season, thank goodness). This season, I am working for Overstock, and if anybody else has written for Overstock before, then you know maintaining a diverse set of adjectives (that are appropriate and offer a benefit to the consumer nonetheless) is vital to your job stability.

Well this week I am writing about comforters. Comforters in blue. Comforters in gray. Comforters in a bag. And the thing I am coming up against is the adjective SOFT.

Yes, a comforter is soft. But how can I make the comforter more than soft? And how can I use the term soft not only to describe the touch of the fabric, but the element of softness the comforter creates in the room?

To avoid boilerplating and sheer boredom, here is the list of words that I have developed in lieu of the word SOFT:

• delicate
• silky
• smooth
• romantic
• supple
• downy
• feathery
• fluid
• flowing
• snug
• pleasant
• relaxed
• serene
• warm

Among others…thoughts?